Alcaraz Tattoo- Cannes Lions Shortlist PR

Agency: David Madrid. 3CM OF INK THAT WROTE HEADLINES WORLDWIDE. Is a small tattoo the best medium to launch Alcaraz’s biggest show yet? Well, it seems so… Unlike most famous athletes, Carlos Alcaraz has only three tattoos, each marking a special date. So when he revealed a new one with a future date during the live broadcast of Indian Wells 2025, fans and media went crazy, sparking a huge debate both online and offline. 48 hours later, with the whole tennis world talking about it, the truth was finally revealed, making it the smallest, biggest launch in the history of Netflix.

CREDITS
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Chief Creative Officer: Saulo Rocha
Managing Director: María García Herranz
Creative Director: Fred Bosch
Creative Supervisor: Giulia Ferrarezzi
Art Director: Alex Smissen, Larisa Cárdenas
Copywriter: Luca Trincanato, Emilia Briones
Head of Account: Lucila Mengide
Account Director: Adriana González Cid
Head of Production: Alejandro Falduti
Producer: Diego Baltazar
Head of Strategy: Daniela Bombonato
Strategy Director: Gabriella Teixeira
Strategy: Maru Gougy
PR Director: Sandra Azedo
PR Manager: Isabel Amaro
CLIENT: NETFLIX Spain
Aleix Valls
Celeste Eberhardt
Ander Echezarreta
PRODUCTION
Faux Tattoo Studios & Tat Bar: Grace Lovejoy, Chris Cuthrell
Photographer & videographer: Adri Fernandez

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