Credits:
Art directors: Emely Garcia- Larisa Cárdenas
Copywriter: Emilia Briones
Motion Graphic: William García
Edible Reminder- Young Ones Merit
Ever seen a Duolingo reminder on a slice of toast? Brief: Get Gen Z and millennials to start learning again with Duolingo by sending them fun, unexpected reminders they’ll love and want to share. Solution: Duolingo has a not-so-secret obsession: bread. The word shows up in almost every lesson. And bread just happens to be a breakfast essential, aka the moment people are glued to their phones. So, Duolingo turned its bread obsession into a brand-new kind of reminder. One you can’t just swipe away.