Just Like_Giffgaff - D&AD 2024 contender
People simply have no idea that Giffgaff equals refurbished phones and that it offers the widest range of high quality refurbished phones on the market. We're changing that perception by showing that our refurbished phones are as good as new - how? By using doppelgänger of the UK's best-loved celebrities to demonstrate that refurbished phones are just like celebrity doppelgangers: incredibly similar at a 90% match.